Improve the efficiency for a better experience of grocery shopping.
An individual project aims to make grocery shopping more convenient for students. This project included a thorough process of interaction design, from need finding to prototype designing.
Comparative Analysis Personas Wireframing Prototyping Usability Testing
UX DesignUX Research
Grocery shopping is one of the important weekly routines for every household. However, for the students who just arrive at a new place, grocery shopping is usually a tiresome and time-consuming process. From 6 interviews, I identified the primary challenges of grocery shopping for students.
Public transportation takes triple of the original time.
Buses run less frequently on weekends.
Without a car, one can only carry limited shopping bags.
To better visualize users' current experience, I created three personas to help me think through the motivations, the needs, and the frustrations experienced by potential users.
The alternative solutions of the grocery shopping could be transportation services, online shopping sites or private shopping services. Considering the context of student shoppers, the comparative analysis showed that the niche attributable to my new solution is providing as much flexibility and shopping experience within a reasonable price range.
Information derived from interview, personas, and comparative analysis allowed me to defined three core values of grocery shopping as follows:
Limited monthly budget makes price a primary concern.
Users seek a solution that can save their time in transportation.
Users still enjoy the experiences of grocery shopping.
Once I understood the core values of my target audience, I brainstormed ten different solutions based on the core values. Presenting the sketches to my potential users provided me more insights:
It was challenging when designing at the functional level because there were too many alternatives. QOC (Question-Option-Criteria) paradgim helped me compare different design choices in terms of criteria that we cared and define the detailed functions of the solution.
Paper prototype helped users' focus more on their needs rather than the UI because of it's low fidelity.
A service that aims to connect students through car sharing and provide better shopping experience.
The user opens the app to schedule a grocery shopping trip to Kroger. He types in his destination and look for the trip that fits his schedule.
The user wants to see all the detailed information including date and destination, so he clicks on the list view. This page shows the detailed information of all the upcoming grocery shopping trips. He can join the trip based on his preference.
The user is thinking about doing grocery shopping, and he wants to know more people. He can add a car to the Cargo, and have a short and light trip with people from different backgrounds.
